A cool new tool for your Google Analytics dashboard & reports
I recently came across a cool little tool from Google, called “Google Analytics Solutions Gallery”. The aim of this tool is to help with setting up customised dashboards, reports and advanced segments...
View ArticleCan you describe what Yahoo! does in one sentence?
Can you describe what Yahoo! is in five or less words? You can probably mention a few of the services they offer e.g. search, email, Flickr, hosting… but can you define what the company stands for,...
View ArticleGoogle Analytics has brought the illusion of accurate attribution. Don’t fall...
One of the sticks online marketers like myself use to beat their above the line, traditionalist, offline counterparts with is the ability to track every click and sale back to the source. This makes...
View Article5 lessons to learn from Nike’s marketing
Following on from my previous post about the lessons you can learn from McDonald’s marketing, I wanted to look at another fantastic marketing company, Nike. How many fashion brands from the 1970’s are...
View ArticleSaving your business money through energy saving
Leaving the lights on, keeping a tap running, not turning the air con off before going home … these are all common and seemingly small acts that in fact cost small businesses a lot of money every year....
View ArticleTeach yourself social media marketing
Social media is an odd area within the field of marketing. Because it is so new to the industry it is often treated with a mixture of trepidation and suspicion. The truth is we know what works and what...
View Article10 awesome marketing infographics that will teach you something
Infographics, when done well, are beautiful to look at, interesting to read and teach you something. Here are 10 of the best marketing themed infographics I have come across in my travels around the...
View ArticleTips on how to create effective remarketing banners
Re-marketing (aka re-targeting) is one of the most simple and cost-effective ways to re-engage with prospects who have previously visited your website. A lot of advertisers simply use the same banner...
View ArticleEmail marketing on a budget
Despite the appearance of its much younger and cooler cousin social media, email marketing is still one of the most effective tools in your marketing arsenal, and it is possible to achieve some truly...
View Article7 ideas to treat your brand fans like a slice of fried gold
If you are in the fortunate position to have even a handful of brand fans be proud, and be careful. Never take this special group for granted. Ever. A brand fan will refer new customers to you, defend...
View ArticleYour business blog can be your best friend or your worst enemy
Just like moths to a flame, the idea of having setting up and writing a blog attracts many businesses every year, only to get burned as the reality of what is involved to maintain it becomes clear....
View ArticleA slight change in editorial policy – not that there really is one
A lot of the content I have written so far for this blog has been quite methodical step by step/ how to style posts. Whilst I am 100% determined to continue offering practical advice and ideas that can...
View ArticleGeneral musings I’ve had about marketing recently
This post is essentially a brain dump of some of the general thoughts and opinions I’ve had recently about various aspects of marketing. If you have any you would like to share, leave a comment below....
View ArticleAvoiding and combatting feature fatigue on your website
Feature fatigue occurs when a product has so many options and features that the user becomes overwhelmed and can’t face using them all. The user will either limit themselves to a small subset of the...
View ArticleThe 6 habits of a successful social media manager
Just like any marketing channel, social media requires a certain set of specialist skills to be successful. Knowing how to use the software is one thing, but really understanding how social media fits...
View ArticleResponding to a poor AdWords quality score
Quality score has a huge impact on the price you will pay per click in Google AdWords. An advertiser with a high quality score will pay a lot less per click for a higher ad position on a keyword than a...
View Article6 types of link bait content you can create right now
We all know that Google uses links to rank websites for their search engine. The quantity, quality, diversity and relevancy of these links are all important factors. However, knowing this, and being...
View ArticleInbound marketing really grinds my gears
Do you know what really grinds my gears? I often think of that scene from Family Guy when I see companies pitch what are essentially well worn truths as a new concept. Social media used to be the area...
View Article40 ways you can reward your brand fans right now
Brand fans are the lifeblood of any business. They refer new customers, leave positive reviews online and even defend you from criticism. They also buy more frequently, stay longer and buy more...
View ArticleThe essential digital PR task list
Modern PR is changing, and it is changing fast. Where once there were clear divisions of responsibilities between PR and and the online team, the reality of modern marketing is these lines are...
View Article
